Visa Amigo
Overview
Dashboard
Image & Video Generator Tool
Brief Creator & Examiner Tool
Strategy & Insights Tool
RFP Intelligence Tool
Sales Collateral Generator Tool
\ Overview
Visa Amigo is a B2B SaaS platform designed by AKQA to help the Visa Marketing team streamline and enhance their day-to-day work through AI. The platform brings together a centralized dashboard and five specialized tools—Image and Video Generator Tool, Brief Creator Tool, Strategy & Insights Tool, RFP Intelligence Tool, and Sales Collateral Tool—providing a unified workflow for content creation, strategic planning, and internal operations.
By integrating these capabilities into one cohesive system, Visa Amigo reduces repetitive tasks, improves cross-team alignment, and enables marketers to work faster and more confidently. This project reflects AKQA’s vision of building intelligent, scalable enterprise solutions that elevate productivity through thoughtful design.
Visa Amigo is a B2B SaaS platform designed by AKQA to help the Visa Marketing team streamline and enhance their day-to-day work through AI. The platform brings together a centralized dashboard and five specialized tools—Image and Video Generator Tool, Brief Creator Tool, Strategy & Insights Tool, RFP Intelligence Tool, and Sales Collateral Tool—providing a unified workflow for content creation, strategic planning, and internal operations.
By integrating these capabilities into one cohesive system, Visa Amigo reduces repetitive tasks, improves cross-team alignment, and enables marketers to work faster and more confidently. This project reflects AKQA’s vision of building intelligent, scalable enterprise solutions that elevate productivity through thoughtful design.
Agency
Agency
AKQA
AKQA
Role
Role
UX Designer
UX Designer
Date
Date
August. 2025 - Present
August. 2025 - Present
\ Dashboard
The Visa Amigo dashboard acts as the central starting point for marketers, bringing campaigns, tools, and AI assistance together in one place. It highlights active work, recent updates, and quick-access actions, allowing users to jump seamlessly into content creation, strategy analysis, or asset management. With a clean layout and an always-available AI chat entry point, the dashboard simplifies complex workflows and helps teams stay organized, aligned, and productive.
The Visa Amigo dashboard acts as the central starting point for marketers, bringing campaigns, tools, and AI assistance together in one place. It highlights active work, recent updates, and quick-access actions, allowing users to jump seamlessly into content creation, strategy analysis, or asset management. With a clean layout and an always-available AI chat entry point, the dashboard simplifies complex workflows and helps teams stay organized, aligned, and productive.
\ IMAGE & VIDEO GENERATOR TOOL
The Image & Video Generator Tool enables Visa marketers to create on-brand visual content in seconds using AI. Designed for both simplicity and creative control, the tool allows users to generate high-quality images or short videos directly from a text prompt, with support for brand presets, model selection, aspect ratios, keyframes, characters, and reference images.
An optional “Advanced Options” panel gives power users deeper control over visual intensity, color, lighting, and camera styles, while the refinement mode provides an interactive way to adjust specific elements—such as background, characters, or composition—through natural language commands.
From quick concepting to polished, reusable assets, this tool streamlines the entire production flow and empowers marketing teams to move from idea to output with exceptional speed and consistency.
The Image & Video Generator Tool enables Visa marketers to create on-brand visual content in seconds using AI. Designed for both simplicity and creative control, the tool allows users to generate high-quality images or short videos directly from a text prompt, with support for brand presets, model selection, aspect ratios, keyframes, characters, and reference images.
An optional “Advanced Options” panel gives power users deeper control over visual intensity, color, lighting, and camera styles, while the refinement mode provides an interactive way to adjust specific elements—such as background, characters, or composition—through natural language commands.
From quick concepting to polished, reusable assets, this tool streamlines the entire production flow and empowers marketing teams to move from idea to output with exceptional speed and consistency.
\ BRIEF CREATOR & EXAMINER TOOL
The Brief Creator & Examiner Tool helps Visa marketers build stronger, clearer, and brand-aligned campaign briefs with the support of AI. Users can either generate a new brief from scratch or upload an existing draft for AI-powered evaluation.
The tool analyzes the brief across key criteria—including quality, logic gaps, brand compliance, and clarity—and surfaces strengths, weaknesses, and actionable edits that users can apply instantly. A dedicated refine mode allows marketers to adjust tone, length, or phrasing with quick AI controls or natural language instructions.
By turning a traditionally 2–3-week review process into a streamlined 15-minute workflow, this tool accelerates strategic planning while ensuring every brief meets Visa’s standards and drives alignment across teams.
The Brief Creator & Examiner Tool helps Visa marketers build stronger, clearer, and brand-aligned campaign briefs with the support of AI. Users can either generate a new brief from scratch or upload an existing draft for AI-powered evaluation.
The tool analyzes the brief across key criteria—including quality, logic gaps, brand compliance, and clarity—and surfaces strengths, weaknesses, and actionable edits that users can apply instantly. A dedicated refine mode allows marketers to adjust tone, length, or phrasing with quick AI controls or natural language instructions.
By turning a traditionally 2–3-week review process into a streamlined 15-minute workflow, this tool accelerates strategic planning while ensuring every brief meets Visa’s standards and drives alignment across teams.
\ STRATEGY & INSIGHTS TOOL
The Strategy & Insights Tool gives Visa marketers an instant way to understand their market, competitors, and target prospects without running a long research cycle. By entering a business question and a bit of optional context, the tool automatically pulls data from Visa’s intelligence ecosystem and generates a full strategic view—market sizing, competitive landscape, SWOT, pricing comparisons, and qualified prospect lists.
Users can dive into each section to explore detailed charts, profiles, and CRM-enriched leads, or switch to the Sources view to verify all supporting materials. What used to require weeks of research, cross-team coordination, and manual deck building can now be completed in minutes, giving marketers a fast, reliable starting point for shaping campaign strategy.
The Strategy & Insights Tool gives Visa marketers an instant way to understand their market, competitors, and target prospects without running a long research cycle. By entering a business question and a bit of optional context, the tool automatically pulls data from Visa’s intelligence ecosystem and generates a full strategic view—market sizing, competitive landscape, SWOT, pricing comparisons, and qualified prospect lists.
Users can dive into each section to explore detailed charts, profiles, and CRM-enriched leads, or switch to the Sources view to verify all supporting materials. What used to require weeks of research, cross-team coordination, and manual deck building can now be completed in minutes, giving marketers a fast, reliable starting point for shaping campaign strategy.
\ RFP INTELLIGENCE TOOL
RFP Intelligence is an AI-powered workflow that transforms complex RFP documents into clear insights and presentation-ready proposals. By automating analysis, requirement extraction, and response generation, the tool reduces a traditionally weeks-long process to just minutes, empowering teams to focus on strategy rather than manual review.
RFP Intelligence is an AI-powered workflow that transforms complex RFP documents into clear insights and presentation-ready proposals. By automating analysis, requirement extraction, and response generation, the tool reduces a traditionally weeks-long process to just minutes, empowering teams to focus on strategy rather than manual review.
\ SALES COLLATERAL GENERATOR TOOL
Sales Collateral Generator is a tool that streamlines the creation of high-quality sales tear sheets and pitch decks. By guiding users through a structured input flow—solution overview, value propositions, validation points, audiences, and markets—it transforms scattered information into polished, customer-ready collateral. The experience emphasizes clarity, speed, and accuracy, enabling teams to produce compelling sales materials in minutes instead of weeks.
Sales Collateral Generator is a tool that streamlines the creation of high-quality sales tear sheets and pitch decks. By guiding users through a structured input flow—solution overview, value propositions, validation points, audiences, and markets—it transforms scattered information into polished, customer-ready collateral. The experience emphasizes clarity, speed, and accuracy, enabling teams to produce compelling sales materials in minutes instead of weeks.
